ONE DAY VIRTUAL WORKSHOP
BRANDING YOUR GENIUS
SO you can get more clients
SO you can figure out your signature program
SO you can get visible and build a loyal following effortlessly
Tuesday 3rd July, 10am – 4pm (BST)
EXPERTS PREDICT THAT THE COACHING INDUSTRY IS BOOMING AT
But for you it feels out of reach and the idea of hustling to find new clients is as appealing as a wet weekend camping. When what you really crave is freedom, flexibility and experiences to grow your business
Procrastinating, stopping/starting lots of ideas, inconsistency and joining random Facebook groups is ruining your beauty sleep. You go to bed depressed, depleted and downcast. Muddling through each day feeling like a hot mess
And you’ve just had enough of feeling as if you’re wearing Harry Potter’s invisibility cloak, and want to get noticed
YOU JUST CAN’T AFFORD TO KEEP DOING THIS
BUT WHEN IT COMES TO MAKING A CHANGE & DOING
SOMETHING DIFFERENT, YOU DON’T KNOW WHAT TO DO NEXT
You’re struggling with differentiating or even deciding what you have to offer in a very crowded marketplace
You’re having no success building an online presence through social media
You’re terrified that this is a waste of time and wondering if you should quit
You’re not keen on putting yourself out there as you’re not the showy type, and don’t want to come across as fake and spammy
You’re scared it will all go wrong and you’ll lose what you have now
5 FRONT PAGE REASONS YOU NEED TO STOP LURKING & START WORKING ON ‘BRANDING YOUR GENIUS’
Because there is power in your story and bringing your whole self to your work
Because you started your coaching business to feel good not stressed and overwelmed
Because how you communicate your personal brand values will attract your audience to you
Because you need to be clear on who you serve the best
Because when you wake up, you want to feel energized and excited about building your business
But cutting through the noise to figure out where to start feels like trying to ride a vespa on a pitch black night through a swamp
BEFORE YOU START BRANDING YOUR GENIUS
KEEP A WATCH OUT FOR THE TRAP, HOOK AND SNARE
Trap: Do what you want and the money will follow. This is a lie? No one ever got paid for watching The Simpsons on repeat
Hook: Copying someone else’s style just because they have millions of instagram followers
Snare: Hollow promises of overnight success giving you 6-7 figure income streams
5 TYPES OF WELL-MEANING EXPERT ADVICE THAT ONLY COVERS HALF OF WHAT YOU NEED TO KNOW AND MISSES OUT THE IMPORTANT BITS
1. Elevate your personal brand by schmoozing with the movers and shakers. Yep, tapping and building your networking is important but stalking people, sending unsolicited gifts is plain creepy
2. Image, wardrobe and style do matter but Manolo’s and the perfect Chloe handbag wont scream authenticity unless you’re Carrie Bradshaw aka Sex and The City
3. Spending your cash on a professional photoshoot is fun but it’s not going to change your life
4. Personal branding is more than just a story
5. Building a personal brand around your core values wont work if you are (un) consciously boring, intimidating, and annoying
As a coach, consultant or freelancer your skills, your value is an extension
of yourself and part of your life’s story. It’s about branding your genius
and becoming the CEO of your business. Being present in the life you truly want to lead
I know because I’ve been there
Featured in several high profile publications including: Marie Claire, The Independent, Psychologies, Glamour, Cosmopolitan, The Guardian, Stylist Magazine, Stella (Telegraph Magazine) The Pool, Healthista and Sheer Luxe.
Before I flew the corporate gilded cage I worked for the David and the Goliath’s of the Tech sector. By no means a techie, my secret to success was listening (psychologically), trusting my gut instinct, figuring out what clients wanted and working out how to get them to buy software worth squillions of dollars.
It had its moments, but in 2003 I had my ‘GET ME OUT OF HERE!’ moment so I started to work on my great escape plan. I dived back into my degree and obsession for positive psychology and re-invented myself. Worked out what I was good at, what kind of customers I wanted to work with and how to make $$$.
Fast forward to today I have a thriving personal branding coaching and training business. Been featured in the press, turned down a few dodgy TV opportunities and worked with amazing clients.
I’m not your ‘tea and sympathy’ coach as I believe in taking you forward quickly, asking powerful questions, sharing my wisdom and experience rather than spending months naval gazing.
I’m a Londoner (the suburban kind), can hold my own in an 80’s pop quiz, George Michael devotee, addicted to salted caramel cookies and a last-minute seat of the pants plate spinning mum.
3 MIND-BLOWING WAYS YOUR COACHING BUSINESS WILL CHANGE FOREVER
(in a good way!)
1. You will figure out your ‘sweet spot’ (super power) that gives you an unfair advantage, and how to use it. So that, you can carve your niche and say yay or nay to people and opportunities
2. You will start building your brand around your ‘genius’ and move closer to your dream goal. Without false starts and self-doubt. So that you’re ready to start playing big in your coaching business. Whether that’s, writing your #1 bestseller, starting the You Tube channel or creating an online multi-stream coaching program for stressed out executives
3. You will see a way ahead and feel energized to start taking action on your terms in a way that makes you feel comfortable, in control and authentic. So that, instead of worrying that you’ve made a mistake and should stick to the corporate job you’re in the driving seat, ready to leap into your cool mini metro and drive towards your new adventure
I HAVE BEEN RUNNING MY SIGNATURE PERSONAL BRANDING WORKSHOPS SINCE 2006 WHICH IS WHY I’M SO EXCITED FOR YOU AS I KNOW HOW THIS DAY WILL CHANGE YOUR COACHING BUSINESS AND LIFE
My clients have included O2, Women in Technology, Reuters, Microsoft and EY
This is not about beautiful branding design and website colours (that comes later). It’s about building a business that serves people thoughtfully. Getting known for your strong point of view. Having powerful conversations and building your community offline and online
Here’s what awaits you when you sign up for my Branding Your Genius Online Workshop
› Pre-workshop questionnaire for you to complete and email back to me
› Link to my FREE archetype quiz so you have an insight into your primary brand archetype
Here’s what will happen during the online workshop
Throughout the workshop my vision and goal is to provide an inspiring and supportive opportunity for you to start building your soulful personal brand and your business. You will make that shift from unconscious branding to consciously branding your genius and what you want to be known for.
The sessions will be interactive with group and individual exercises for you to work on your personal brand. There will also be breaks for you to stay nourished during the day. I will be encouraging you all to share your learnings and thoughts as we go along although there is no obligation to divulge anything personal.
Please keep your diary free that day as much as possible to stay in the flow but I do understand that life calls! The four sessions will be recorded and available for 14 days after the event so you can catch up if you do miss anything.
Bonus 1: 1:1 Mentoring/Coaching Session (for 1st 3 signups)
Usual Price $585 (£450)
Up close and personal, this is the ultimate way to work with me. An intensive coaching and mentoring experience to shift your coaching busines to another level. If you can travel to Central London (UK) we can do this in-person. Otherwise, let’s do a zoom call and slay your dragons and fast track you towards your dreams and goals
Bonus 2: Free copy of Brand Me Journal & Workbook (for 1st 5 signups)
Retail Price $16.99 (£14.99)
The ‘Brand Me’ journal is the perfect companion to the Branding Your Genius Virtual Workshop. It’s a beautiful notebook bound in a soft cover. Inside you’ll find inspiring quotes and exercises to help you self-explore and reflect along your journey to figuring out your signature program and building your coaching business
Branding Your Genius will give you the same unshakeable
confidence boost that you get from the perfect blow dry from your favourite exclusive hair salon
No more feeling muddled and stuck. Your dream coaching business will feel back on
track. Every day your actions move you towards your goals
FREQUENTLY ASKED QUESTIONS
Q. What is branding your genius?
Q. Do I need a personal brand?
Q. Who is this course for?
The workshops have also been delivered in-house for companies including Microsoft, Reuters and Telefonica (O2) and associations such as Women in Technology.
It’s for coaches, consultants and freelancers. Even if you are still in your corporate career however want to to leave at some point, it’s still for you. It’s for those of you who are smart enough to sniff out fake personal brands. Are put off by all the noise which in return is stopping you from doing anything yourself. You are looking to a) raise your game and build your profile without feeling fake and spammy b) at some point quit your current job and do something else with much more meaning and purpose but have no clue where to start or c) you are already have started your business but you don’t have a strong personal brand and feel invisible in today’s ‘always on culture.This course is a step towards working that out and ‘branding your genius’ and learning how to share ‘smartly’ your most authentic self with the world.
Q. How long does the course last?
Q. Will this course teach me how to build my social media following?
Q. What if I can't make the live classes?
Q. Can I get a refund if I'm not satisfied?
Q. Why do I have to pay VAT on top of the price?
Q. I have a question not covered here